Results:

L'Etoile

As of 2020, L'Etoile is the second largest retailer of cosmetics and perfumery in Russia after Magnit Cosmetic in terms of revenue. For 2018, the chain consisted of more than 840 stores, revenue - 82.5 billion rubles (1.118 billion dollars).

Tasks:

Full production from creatives to uploaded video on TikTok account. Special collabs and integrations. 120 videos per month.