As of 2020, L'Etoile is the second largest retailer of cosmetics and perfumery in Russia after Magnit Cosmetic in terms of revenue. For 2018, the chain consisted of more than 840 stores, revenue - 82.5 billion rubles (1.118 billion dollars).
Full production from creatives to uploaded video on TikTok account. Special collabs and integrations. 120 videos per month.